Contrary to popular belief, wearing sunglasses is much more than just being stylish and trendy. Experts in commercial eyewear agree that sunglasses are a critical component of effective eye healthcare and leading the charge in awareness is BondiBlu®, an international iconic eyewear brand.
BondiBlu® is 29 years old. It has served the global fashion-conscious eyewear market for a near three decades.
Over the years the business has built up an unrivalled level of market experience and fine-tuned its portfolio of services.
Today, as markets the world over get to grips with healthcare services provision, BondiBlu® warns consumers that winter is not the time to relax on wearing sunglasses. In fact, research shows that potentially harmful ultraviolet (UV) rays pose just as big a risk during the cold season as they do during summer.
Another factor is snowfall. Like water, UV light reflects off snow and can be very harmful to your eyes. As BondiBlu® explains: “Just because it’s cold, it doesn’t mean the sun’s UV rays can’t cause damage to your eyes.”
The company endorses the overall reasoning and messaging behind practical, mindful healthcare for the eyes.
Among the top four reasons for wearing sunglasses in the winter are: they reduce glare, they offer protection from UV rays, they block wind, dust and debris, and reduce eye strain and headaches.
Additionally, sunglasses prevent people from having to squint to see clearer and they are instrumental in reducing issues like dry eye.
Headaches are a common problem for those who expose their eyes to direct sunlight, and health experts say that wearing sunglasses can help to reduce the frequency and intensity of head pain.
The list of eye conditions, that sunglasses offer protection against, is extensive and includes cataracts, macular degeneration, glaucoma, Pterygium, and Endophthalmitis, among others.
Sunglasses also protect against ‘blue light’ from solar spectrum and this, according to research, increases the risk of macular degeneration.
Wearing sunglasses offers an extra layer of protection against the elements and thereby reduces the risk of people developing these conditions.
BondiBlu®’s management emphasises that closely behind the need to maintain healthy eyes is the fact that many people consider stylish, high-end sports eyewear as a serious fashion statement.
Quality sunglasses that are sourced from an established quality brand of sunglasses like BondiBlu® reflects a keen sense of fashion and – even in winter – a good chance of being able to enjoy the outdoors.
BondiBlu® is a market leader in sports and fashion eyewear, and knows better than any competitor what people want, why they want it and why it makes perfect sense to wear sunglasses.
