BooYaa Golf, South Africa’s premier golf apparel brand, is thrilled to announce its exciting new partnership with The Pro Shop, the country’s largest golf retail chain. From 1 April, BooYaa Golf’s latest range will be available in selected Pro Shop stores, bringing its bold, high-performance apparel to even more golfers nationwide.
“This partnership with The Pro Shop is a significant milestone for BooYaa Golf,” says Ruan Lotz, co-founder of BooYaa Golf. “Golfers across South Africa will now have greater access to our innovative, high-quality apparel in a space that is already a trusted destination for the golfing community.”
“This is not just another product launch—this is a game-changer,” adds Johan van Greune, co-founder of BooYaa Golf. “We are combining our passion for golf with The Pro Shop’s unparalleled reach to give golfers the best in both style and performance.”
“The Pro Shop is proud to announce an exciting new partnership with BooYaa Golf, a dynamic and proudly South African brand that has made waves both locally and internationally. We are thrilled to join forces with BooYaa Golf in 2025,” says Sven Pederson, Marketing Manager at The Pro Shop. “Their fresh and exciting approach to golf apparel aligns perfectly with our on-going mission to provide golfers with the very best products and experiences. We love partnering with other leading South African Brands and we know our customers are going to love what BooYaa brings to the table.
No Joke
To celebrate the launch, BooYaa and The Pro Shop are rolling out a dynamic marketing campaign with the playful tagline, ‘No Joke: BooYaa is Here with The Pro Shop!’—embracing the spirit of April Fools’ Day while ensuring customers know that this partnership is the real deal.
The campaign includes an exciting mix of social media teasers, exclusive launch-day promotions, interactive giveaways, and influencer collaborations to engage golfers nationwide.
Customers who purchase BooYaa merchandise at The Pro Shop on launch day will receive a limited-edition BooYaa flask, adding to the excitement of the in-store experience. Additionally, BooYaa representatives will be present at selected Pro Shop locations to engage with customers and showcase the new collection.
To mark this significant partnership, BooYaa Golf and The Pro Shop will host an exclusive in-person launch event on Saturday, 5 April 2025, at The Pro Shop Woodmead. Investors, media partners, ambassadors, and key clients will be invited to experience the brand firsthand and celebrate BooYaa’s expansion into The Pro Shop network. In addition to the Woodmead store, BooYaa will also be available at The Pro Shop Fourways, Lynnwood, Boksburg, N1 City, Paarl, Somerset West and Cornubia at launch with more outlets coming soon.
With this collaboration, BooYaa Golf continues to redefine golf apparel, ensuring that golfers not only play their best but also look their best on the course.
