Author: Editor
They are going to become a common sight on golf courses all over the world: one-man golf carts which criss-cross over the fairways. The first of these South African designed tricycles, which are regarded as just what the doctor ordered to dodge the Corona virus, have been released in Gauteng and seem to be a winner! Named Tadhole, the locally-designed cart was built in a garage by a mechanical engineer of Centurion, Dr Barend Botha, and his son, Barend Jr, a medical student. The Tadhole is a nimble, battery-driven e-bike which can accelerate to 30 km/h. Since it is a…
Established in 2013, Rubicomm is a proudly South African specialist provider of public relations and communication services targeting a range of industries across the public and private sectors. With offices in Gauteng and the Western Cape, Rubicomm delivers an extensive offering into Southern Africa and the rest of the continent. “Communication is a resource-intensive and high-demand function that requires proactive strategy to direct and drive internal and external messaging with all stakeholders. As a business that is knowledgeable and experienced in the corporate communications services space, Rubicomm is the ideal partner for organisations looking to better position their brand in…
If you get invited by some friends to join them for a birthday supper at La Petite Colombe on the Leeu Estate in the beautiful Franschhoek Valley, you cancel all your plans and put on your best cocktail party dress and high heels. The suspense builds as you enter the winding road up to Leeu Estates and get glimpses of manicured gardens and artworks along the way. When you get out of the car, the peaceful and beautiful surroundings give you pause to exhale. The gardens and sculptures dotted around estate invite you to a leisurely stroll, but a visit…
Few would argue that the Covid-19 pandemic has changed the way we interact, the way we work and play … the way we live. Businesses have had to adapt and adapt quickly – and this is largely because they are dealing with a new breed of consumer. The scenario is played out in customer reward and loyalty programmes, a facet of commerce that has been forced to evolve with constantly changing customer needs. Experts at LoyaltyPlus, the leading independent customer relationship management company, believe businesses can no longer rely on traditional methods to build up and sustain customer loyalty like…
Lives and serious money have been lost because people communicated poorly, or not at all. We often fail to tell people about things that affect them. A government, company or other initiative may be working around the clock and produce a fine outcome, but if the beneficiaries and stakeholders are not informed they are unlikely to appreciate the end-result. They may even oppose or sabotage it. This is especially true in a crisis when there is uncertainty and anxiety. While decision makers may find an operational, technical, legal or financial solution to the crisis, they forget that communication is the…
Want to travel? Look no further than Zanzibar and the Maldives South Africa faces more travel restrictions than any other country in the world. Travel to approximately 120 countries is either completely prohibited or strictly limited to emergency exemptions in line with the global Covid-19 pandemic. Despite a reprieve in South Africa’s infection rate, and with the vaccine rollout underway, key areas such as North America, Europe and Asia remain largely off-limits. Joanne Adolphe, CEO of Thompsons Holidays says the Covid lock-downs have resulted in a roller-coaster ride over the past few months with only local travel available, followed by…
A South African heart surgeon, Dr Wilhelm Lichtenberg, has come out with guns blazing following the Government’s nomination of the Cuban Medical Brigade for the 2021 Nobel Peace Prize. “The nomination defies any form of sober comprehension,” says Dr Lichtenberg, a Cardiothoracic Surgeon based in Goodwood, Cape Town.” The South African Red Cross, the Red Crescent and Doctors Without Borders have for decades done far, far more under far more challenging and dangerous conditions than the Cuban doctors. The motives are more than merely suspect and clearly bear close scrutiny.” Dr Lichtenberg, also known as the “singing surgeon”, is one…
I am a native of Africa, says the “singing surgeon” What does a heart surgeon, a singer, a linguist, a fitness fanatic, an animal lover and an enthusiastic cook have in common? Everything, if you are Dr Wilhelm Lichtenberg. Not only has the “singing surgeon” launched a solo album and made a video with the renowned Dutch singer Stef Bos, he is also fluent in four languages and has appeared on a television cooking programme. He says he grew up with music around him. “My father had a deep love of classical music and instilled that in me from a…
Boutique public relations and communications agency Rubicomm has enhanced its social media training to reflect the rapidly evolving market conditions of a COVID-19 impacted business landscape. “The past year has highlighted the need for companies to embrace digital channels to maintain customer engagement when traditional face-to-face interactions have not always been possible. This has seen them adopting digital transformation initiatives of which social media is a key touch point. But many companies are yet to fully capitalise on the potential of this medium,” says Gloria Malan, director at Rubicomm. This proliferation of social media usage is creating a knock-on effect…