Author: Editor
The Client The vehicle manufacturing industry is fiercely competitive. It’s a market that requires intelligence and insights to align sales and vehicle investment to match market and demand. The client wanted to transform how it leveraged its data and insights to drive its competitive stance and long-term growth by automating its marketing intelligence reporting. The goal was to alleviate the ongoing reporting burden, to ensure accuracy, and to extract the full value within its data. The client asked Decision Inc. to develop a solution that would meet these requirements, resolve legacy issues, and give them far greater insights into strategic…
By Joshua Maraney, CEO of Top Click Media Even though anybody can set up Google Ads, less than 10 percent of internet users click on paid ads. This means that the novice has virtually no chance of driving a campaign successfully beyond the initial setup. Experts spend countless hours embedding themselves in the world of knowledge, trends, analytics, and keywords that make Google Ads a powerful brand engagement tool. Many local companies might be tempted to ask someone in marketing to ‘quickly’ set up Google Ads. The challenge comes in with managing the data analytics. The ads could be running,…
A new way to appreciate this age-old beverage. Tea has risen to prominence in fine-dining circles, as more restaurants feature tea menus suited for savoury and sweet dishes. The aromas, flavours, and structure of teas can enhance food, much like wine, and the pairing possibilities are endless. Pairing tea with food presents your palate with a new depth of taste, allowing you to experience enhanced flavours through the complementary elements of various ingredients. The whole idea of pairing tea with food is that you should have a tea that’s going to enhance the flavour of the food, or vice versa.…
By Howard Feldman, Head of Marketing & People at Synthesis South Africans should consider reframing the July 2021 riots. Instead of looking at the situation as a massive failure of the ANC, SA intelligence and the security forces, there is a completely alternative approach. I submit that the July riots from the perspective of the ANC was a massive success. It was in fact one of their first events where they mobilised the nation, coordinated between different state entities, and managed to inject billions of rands into the economy with the help of insurance companies. It was in essence a…
Globally, 75% of consumers surveyed admitted to favouring brands that offer rewards. And with the same research highlighting that 65% of a company’s business come from existing customers, the need to embrace loyalty as an enabler for growth cannot be ignored. The pandemic has forced organisations to rethink their relationships with customers with traditional tactics no longer sufficient. This has resulted in several interesting trends to watch over the coming months. “If ever there was a time for loyalty to prove its worth, then it is now. More than ever, brands must remain engaged with their customers to cultivate deeper…
Loss and grief have impacted everyone over the past two years, and companies need to provide leadership and understanding The past two years have been incredibly hard. Many people have lost loved ones to COVID-19, or have had their personal lives turned upside down as a result of lockdowns, limited access to medical facilities and ongoing health problems. As a result, employees are struggling to find a balance in the workplace as they deal with complex grief and emotions while trying to fulfil their roles and responsibilities. For Nicol Myburgh, Head: HCM Business Unit at CRS Technologies, organisations have a…
It is new, it is different and it is delicious. Here is your chance to have some fun in the kitchen and spoil your sweetheart. The cherry on the cake is that you stand a chance to win a prize. In celebration of the month of love, Write Minds in partnership with Roku Japanese gin is running a competition in which two lucky readers stand the chance of winning a Roku hamper worth R500. All you have to do, is to follow our social media channels for the competition details. In the meantime, you can try the recipe at home:…
It has been said that every construction site is a crime scene waiting to happen. Not only are these properties relatively empty after working hours, but those left unoccupied for extended periods owing to work stoppages are even more vulnerable to criminal activities. Valuable tools and equipment left unattended are often too much of a temptation for thieves and vandals to resist. Then there is the ever-present threat of the construction mafia – armed gangs that invade construction sites, harassing workers and threatening violence unless their employment demands are met. Site security is an ongoing challenge, says Databuild CEO Morag…
By Joshua Maraney, CEO of Top Click Media Worldwide spending on digital advertising is expected to top $485 billion by the end of next year signifying just how significant this medium has become as companies look to increase customer awareness in the wake of the COVID-19 pandemic. But it is one thing to realise the importance of digital and another thing entirely to find an agency that best aligns to the organisational goals. Some companies want an agency that offers the full spectrum of digital services while others might only be looking for a specific skillset. And while the obvious…
By Muggie van Staden, CEO at Obsidian Systems According to research, Kubernetes is predominantly for people who build platforms with almost a quarter of respondents citing that they are DevOps engineers. This is hardly surprising given how it has become an integral component for organisations that are embracing multi-cloud operations and need container orchestration to streamline to the edge. In fact, many expect the future of hybrid multi-cloud Kubernetes will combine best-of-breed solutions from public and private clouds to guarantee long-term cost and performance optimisations. It is all about smoothly integrating with public and private clouds while tailoring Kubernetes to…