Boutique public relations and communications agency Rubicomm has enhanced its social media training to reflect the rapidly evolving market conditions of a COVID-19 impacted business landscape.
“The past year has highlighted the need for companies to embrace digital channels to maintain customer engagement when traditional face-to-face interactions have not always been possible. This has seen them adopting digital transformation initiatives of which social media is a key touch point. But many companies are yet to fully capitalise on the potential of this medium,” says Gloria Malan, director at Rubicomm.
This proliferation of social media usage is creating a knock-on effect for organisations. More connected employees and customers are resulting in new demands for the business. The impact of the technology consumerisation has already been felt in South Africa with high expectations of more user-friendly services in the workplace.
Although many companies have adopted internet usage policies, social media direction is still lagging. There are numerous (and high-profile) examples of the negative impact that careless tweets and Facebook posts could have on the reputation of a company. Guilty by association and being judged in the court of public opinion, result in significant financial repercussions. This damage to the brand results in consumers (who are already less loyal to organisations than before), simply moving on to a competitor.
“As a continually evolving organisation that takes great pride in offering its customers innovative services, Rubicomm is excited to reposition its social media training to highlight how these platforms have changed in importance and the nuances that decision-makers need to be aware of in the new normal.”
We have extensive experience in corporate reputation as well as how the use of technology (including social media) could impact the bottom line for positive and negative reasons. The Rubicomm social media courses range from understanding social media; developing social media policies to building engaging social media brands; privacy in the age of social media and POPI; and everything else in between.
The workshops range from one hour “quick fire” to full-day sessions via online conferencing solutions that encompass both theory and practical components. Furthermore, our pricing is customised to fit your budget and is calculated on a “per delegate” basis.
So, if you are ready to take your business to the next level by more effectively harnessing the power of social media, give us a call. Click here to contact us.
